Penguin Colleague Comms

The Penguin College Comms visual identity was developed for use in recruitment, retention and colleague communications at Penguin Books UK.

The ongoing aim is to show people what it’s really like to work at Penguin by attracting the ideal candidates reinforcing the many benefits and career opportunities that Penguin has to offer.

Evolved from the Penguin masterband, the employee comms style is warm, playful and approachable with a selection of vibrant colours, holding shapes, and badges that are complimented by the use of abstract, yet human-like illustrations.

Illustrations done by Radostina Georgieva.
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