The Beefeater Brand World was developed with heritage in mind, achieved by building on the original inspiration for the ‘The London Brick’.

The creative was then further developed by introducing new illustrations and type for all new pack designs and merchandise. The Brand World became the guidebook for not only the flagship London Dry Gin, Pink Strawberry and Blood Orange products but for further new product developments such as Lemon Zest, Peach and Raspberry.